Pay per click marketing consists of ads that are written by advertisers (like you!) to be triggered when certain keywords or phrases are searched. Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”.

Pay per click advertising can be a VERY profitable way to increase sales and leads and should be part of every business owners’ Internet advertising campaign.

Unfortunately, managing even a small pay per click campaign can be complex and requires very specialized knowledge and experience.

The biggest roadblock to PPC success is the ability to understand and then develop a strategy to deal with Google’s complicated and constantly shifting PPC roadmap.

Google has lots of unwritten rules for how campaigns should be set up and run. These rules have a direct impact on how much you’ll pay for the advertising.

These rules include:

• Keyword grouping
• Quality score
• Ad relevancy
• Click through rate management
• Bid pricing
• Keyword research – Most advertisers typically only have from 10 to 20 keywords… and should most likely be bidding on 1,000-3,000. The right tools and strategies can make a big difference in your campaign.
• Ad testing – If you’re not split testing, you’re most likely getting only 1⁄2 the visitors to your site than you should be.
• Conversion tracking – Most business owners don’t know how to track whether a dollar spent on advertising generated any sales. Obviously, without this information, you’re flying blind.
• Tools – Having the right tools to help create and manage pay per click campaigns is critical.
• Targeted sales pages – Sending all your visitors to a generic home page isn’t nearly as effective as sending them to a targeted page that tells them exactly how you can solve their particular problem.

Let Zeatin create a solution for you that optimizes each and every one of these issues. See how we can make a difference for your business today. Give us a call - we’re here to help!