OK, maybe not the “Death of the Yellow Pages” quite yet, but certainly the “Death Watch” has begun. No doubt about it, the effectiveness of the printed Yellow Pages has dropped dramatically over the last few years!

You might not know it, but Idearc, Inc., the largest Yellow Page publisher in the United States, recently filed for Chapter 11 bankruptcy. Certainly no surprise as Idearc’s profits were down almost 60% in just the last 12 months. Idearc was the old Verizon Yellow Pages that was spun off in 2006 as it was clear even then that the glory days of big, wasteful, expensive print yellow pages was coming to an end.

We’ve put together a short video with our thoughts behind the collapse of the print Yellow Pages…

The problem is that the printed Yellow Pages represents the biggest lead generator for many business owners. It also represents the biggest advertising expense for many business owners as well.

Here’s the thing… many businesses are still paying outrageous fees for print ads in yellow page directories whose user base continues to decline on a daily basis. In other words, you are paying full price for advertising that no longer works.

If you are sick and tired of spending all that money on yellow page ads that no longer work… give us a shout!

We’ll show you how to leverage the Internet to quickly get those lost sales back!